If one wrote a blog post and no one ever read it, did it make a point?

wreck

New from Donal Jolley… the Ramblin’ Wreck from Georgia Tech

The Ramblin' Wreck from Georgia Tech

The Ramblin' Wreck from Georgia Tech

Integrity is the delicate goal of design. The concept of “integrity” is often isolated to the context of the character of individuals, and many people forget or ignore its application as it applies elsewhere. Integrity is defined as the quality or state of being complete or undivided. This implies several characteristics be present, including substance, time, and predictability.

Products must have integrity to be successful, and so must the company building a product or performing a service. When a company is known for its integrity one may be certain it was established with a common underlying foundation whereby all its employees were expected to operate in a consistent, repeatable, and predictable manner. Such a reputation does not come about by accident, but by design. Accidents can not cause integrity to exist, but instead reveal the qualities truly present in a corporate environment.

This understanding of integrity is a foundational truth for successful graphic design. The company that invests in graphic design must evaluate many things, but often companies neglect integrity throughout the design process. To have an effective approach to storytelling through graphic design, the values of the firm, the history of its marketing, and the goals of advertising must all become integrated, that is, systematically truthful to the goals of the company, product, and expectations of the underlying foundational message. Each creative process should necessarily begin with a goal meant to further the mission of the company, and be careful to remain consistent with the voice of all the company has done before.

This is much easier said than done, and it is the exception rather than the rule to find a company with integrity to its communications pieces. In many companies projects are started because someone needs a brochure for some nebulous usage. (Of course one may replace “brochure” with poster, web site, flyer, billboard or any number of other items.)

Objectives are often not clearly drawn, copy is gathered in a hurry, and without a careful game plan the project is executed by designers doing their job according to what “feels” or “looks” right to them at that moment. Materials produced under this scenario underachieve because of a lack the key ingredient of a thorough grasp of the company culture. There is no integrity in the process because there are no standards by which to measure any achievement.

Integrity in the marketing efforts requires one meets the prerequisites of a goal to accomplish, a specific audience to address, and a consistent voice with other communications materials. When those prerequisites are met it happens by design, and results in materials that accurately portray the firm or the product for which the materials were developed. A company seeking to maximize the impact of their message and the money spent on getting that message to their audience will pay more than casual attention to the concept of integrity, while a company which flounders in marketing efforts at best only pays lip service to such inconvenient ideals.

In the long run there’s no way to tell how much this lack of such a common and obvious ingredient costs companies. Truett Cathy, founder of Chick-fil-a, wrote, “It is easier to succeed than to fail.” The key to success lies in process. A qualified designer recognizes this and does not seek to fix what isn’t broken, but is enabled to leverage the components of the marketing plan for the greatest gain. Introducing and maintaining integrity in design is a delicate goal, but when achieved hardens into a powerful medium able to break through barriers in an efficient, predictable manner.

The pride and elation of a marketing effort garnering results is not unfamiliar to groups who understand why they exist, who they serve, and tell the truth in a consistent fashion their constituents. A company with vague plan for its marketing efforts is a broken company that must rely on accidents to move from one position to another, and lacks integrity in how it portrays itself to the world at large. The very best companies understand this principle, and move proactively in developing marketing materials and direction.


Several years ago, David Eberhardt and I headed down to the Fox Theatre in downtown Atlanta with the objective being to photograph me soliciting for work in a manner usually associated with folks with a completely different set of skills and tools.

There was no parking along the street so I was very close to the passenger sides of the cars as they passed. I enjoyed several short conversations and made quite a few people smile as they went by, including a couple of police units. But one person didn’t get it–the manager at the Fox Theatre. She came out and demanded to know what was going on, but couldn’t grasp the idea or understand the humor. Finally she just told me to “take my homeless self elsewhere before she called the police.” (The walking brain-dead strike again!)

(Note that last shot… somewhere I have her with her thumb up, giving me the signal to “take a hike!”

As I walked through the waiting room I found exactly whom I was looking for. I didn’t know her name and I’d never seen her before, yet it was easy to pick her out of a crowd. Sometimes you just don’t know what it is about them; you just know they are the one who needs you the most. A downcast glance, shoulders too rigid, an attempt to grab strength that isn’t there: all things that might mark a child who could use just the sort of gift I can provide.

Sitting next to perfect strangers and striking up a conversation isn’t the kind of thing that bothers me any longer. While there’s always the chance to crash and burn there are tricks to starting an effective connection with a child in need, so down I went right into the next seat. A quick lean in and with a very straight face and a mischievous heart I looked right at her and told her “I can draw WAY better than you. Wanna see?”

Like a lot of kids, right off the bat she looked over to Mom for reassurance. Even with my bright red apron, pad of paper and pockets bulging with crayons she just wasn’t too sure about me, and I can’t say I blamed her. Mom decided I was O.K. and encouraged her to watch, and I plowed right in. I went digging into my middle pocket while telling her all about my incredible black pen, plucking at her curiosity and pulling her into my act. The first pen I found was not quite the right one so I plunged it back in and grabbed two others, one of which turned out to be exactly what I was looking for.

Inquiring as to her her name, she replied it was “Sarah,” at least for this story, anyways. “WOW! I LOVE that name! It’s so pretty!” After a little pause and a twinkle in my eye I told her mine was Mr. Don, and looked at her with an expectant expression. After a few seconds of silence as she tried to figure out just what was going on I quietly whispered “Aren’t you going to tell me how much you like MY name? It’s an awesome name, don’t you think?”

That did it. We were best friends. The security blanket dipped from her chest to her lap and the jokes started rolling as the pen moved around the paper. Sarah began to forgot to be nervous. I acted shocked when I discovered she was the VERY SAME AGE I used to be once – NINE! “My job here is to bother people and you looked like a really good person to bother,” and other such nonsense flowed like raging water down a parched gully. After about five minutes the hospital had been transformed from a big building with lots of rooms, people and chairs into a place with really nice people who cared about her. It wasn’t a place to be afraid of pokes and prods, of tests and doctors too busy to stop and care about one little kid like her.

As we chatted I tried to draw out of her just what it was that needed comfort. Without her knowing it I was finding out what made her scared of being there. Was she in and out of hospitals like so many others I work with? What made her cling so tightly to a blanket she was soon to outgrow? A clown was forming on the paper as I continued chatting with her about things that are important in a child’s world.

Over the course of about ten minutes I had cracked her open and found the root of her dread of being there for treatment. She was grieving.

This poor family were no strangers to children’s hospitals, though they’d not been to ours. She’d watched one of her siblings get sick, and over a long period had ebbed away until death finally stepped in and finished the suffering. At least, stopped that little one’s pain. And here was a sister getting tests because of unusual abdominal pain.

I stayed with her for over an hour, staying with her after her name was called, waiting outside and finishing drawings during times they were better left alone. When it was done they asked for directions to the cafeteria. She was terribly excited about pictures, and just grinned and grinned upon receiving them. It turned out she was also an artist, constantly with a pen or pencil in hand. When I gave her one of my pens she was beside herself, and when I told her that if they liked I could show her a couple of tricks down in the cafeteria, she glowed.

I actually didn’t need anything down there, and could have moved on to another child, but something about her told me this was a good investment. It was unusual to spend this much time and attention on one child, but this one was absorbing the kindness and “art therapy” as though it was a healing ointment. I decided I needed a Coke, showed them to the cafeteria, grabbed said drink and went to find a table.

After a few minutes they walked up to the table, tray in hand. They sat down and got comfortable, Sarah grabbing the seat next to my while Mom sat across from her. She noticed a little doodle of a rose on the cover of my drawing pad and commented on how pretty it was. That was a great place to start because it was a surprisingly easy thing to draw.

Keeping up the banter is the key to building a bridge, and if it’s done well it doesn’t just help the child; it helps the staff working with the family through establishing an environment of trust. It helps the family to see their child at ease, and if a volunteer is on the ball, they can usually relieve a lot of stress for the family.

As I showed Sarah how to draw a joyful daisy and a beautiful, graceful rose (which she picked up without a problem), I found out she not only wasn’t married, but wasn’t even seeing anyone. Of course this provided the opportunity for me to tell her about my brilliant and oh-so-handsome hockey goalie nine-year old son. We moved on to stick figures and motion, and more completely silly talk.

Mom watched us with a lot of pleasure. Sarah was in her element, and the day which had started so stressfully for her had been transformed into one of the more memorable events she’d had in a very long time. Her gratitude and relief was obvious. “I don’t think you could have found a kid that could have used you more than her,” Mom told me. “Sarah couldn’t stop talking about you while we were getting our meal.”

It made me feel good. Good that I could do this for Sarah and her mom, good that I could take my unique gifts and translate them into removing fear and dread of the hospital and its staff for one little girl. As I got up to leave Sarah jumped up and gave me a hug. And by that point I didn’t know which one of us had gotten the better part of my finding her.

This is the first entry of the new blog, written on an iPad sitting very far from the computer… Almost two entire feet. Setting the thing up has been almost fun, exactly the kind of thing one does when one has a lot to get done before the world caves in so many tasks are set in order and executed one by one to make that one feel like something is getting accomplished when in reality it is all busywork.

Fortunately, it isn’t all busywork. I got the blog site complete, tied it into the website I about to unleash, then linked it both to Twitter and a third site, my sales site where I can convince people they can not live without my drawings and other cheap wallpaper. Well, actually that is the only cheap wallpaper on the site. For now.

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